Newsletter-CMS
Period: 01/2008 – 03/2010
Role: Student Worker
Client: Jobware GmbH
Team size: 1
Person days: 100
Jobware uses regular email marketing for user retention. The aim of the project was to develop a content management system (CMS) for newsletter creation. This created a self-service solution for specialist departments to design mailings independently of IT development. A particular challenge was ensuring consistent rendering across various email clients and web providers (cross-client compatibility).
My contributions to the project::
- Design and implementation of the CMS user interface for newsletter creation
- Execution of systematic cross-client tests (including Hotmail, Web.de, GMX) to ensure rendering quality
- Optimisation of newsletter HTML for email responsiveness and technical compatibility
- Reduction of dependency between marketing and IT through automation of the layout process
Knowledge: